Did Chocolate City charge for conspicuously showing Star and First Bank in MI’s Bullion Van video or is it another “accidental” showing of brands without payment?
First Bank and Star seem to have been given more than an accidental showing in the music video of Bullion Van by MI Abaga featuring Phyno, Runtown and Stormrex. The two brands got a very deliberate showing in the over 4 minutes music video, suggesting to the observant eye that Chocolate City may have been paid to make that happen.
It is very common to see brands “showing” carelessly in Nigerian music. For example, while almost all Nigerian musicians sang songs about Hennessy, only very few actually got paid to promote it. We are not even sure if Olu Maintain got a dime! Tiwa Savage mentioned Gala (made by UAC of Nigeria Plc) on Mavin Records Music crew collaboration, Looku Looku. We are quite sure they didn’t get paid for that.
… but this one on Bullion Van seem very calculated. Chocolate City may have shown off MI’s Mercedes Benz G-Wagon and Bentley for “Swag” sake, there is no way these two brands would have added to that “swag” show. Being an internationally minded firm of veteran businessmen, they would have used Citigroup or Bank of America in the place of First Bank. They would have simply used a drink like the Martell which MI flaunted when he posted a photogragh he captioned:
Not everyday Christian swag…Some days dress like Mexican Drug Cartell King and swag out.. Gucci feet, Martel Drink #BullionVan video out.. #CBN #BeatOfLagos
Or were they just cameo appearances?
Cameo appearances in the Bullion Van video include Made Men Music Group’s Iyanya, Choc City’s Ice Prince and Victoria Kimani. Also featured in the video is Nollywood Francis Odega whose “Gerarahia” video clip has gone so viral that American rapper 50 Cents had to share it on Instagram.
It will not be surprising if First Bank and Nigerian Breweries (makers of Star) actually paid to appear on the Bullion Van video. After all, Chocolate City is revolutionizing the way music business is done in Nigeria and Africa. Click here to pay the video.