It is no longer news that the advert 3AM by Sean John has been banned from being aired on regular TV because it is too raunchy. The fragrance is designed by rap music legend and entrepreneur Sean Diddy Combs, popularly known as P. Diddy.
P Diddy had on the day of 3AM by Sean John release written;
Today my new fragrance 3AM by Sean John goes on sale at Macy’s. There are not a lot of people of color that have a fragrance. I do not take this lightly. I’m incredibly humbled to be able to announce this today. Sean John started out as a dream, today is another step in the dream coming true. I want to give a shout out to all of the up & coming designers of brands out there. Don’t stop. Keep pushing. Work hard. Be authentic! The television networks said that the commercial was too provocative and racy for TV!!!! I’m very proud of the spot, and it is probably one of the best ones that I’ve ever done! I really want you guys to see it … I hope everyone has a very productive, successful and happy day!”
P. Diddy is currently working on a new commercial for 3AM by Sean John that will be suitable for TV.