Taofick Okoya is his name. He has created a doll-making business out of his need to help his niece to identify with and be proud of her roots. When he needed to buy her a black doll as a gift and couldn’t find any in the shops, she decided to create one instead.
That lead to a doll-making business that is now outselling Barbie, according to reports. He wants the doll to help African, especially Nigerian girls including his daughter who wishes sometimes that she were a white girl. “It made me aware that I needed to make her proud and happy being a black African girl, and not limit it to her alone as this was a common trend among the younger generation,” he told ELLE.
He said “my mission is to make the Queens of Africa a symbol of hope, trust and confidence by promoting African history, culture and fashion.
Taofick Okoya’s doll is selling up to 9000 units a month, and that is a whopping 15% of the country’s toy market.