Online selling/e-commerce through online store is growing at a rapid rate. According to Forrester reports, e-commerce sales in 2011 increased to $202 billion and was expected to increase 62% to reach $327 billion in 2016. Considering this fact, this is probably the best time to take your business online. To be candid, it is way easier than you imagined.
To open a successful online store, there are 6 inportant steps you need to take. These are:
1. Choose The products to sell.
Before you do anything, it’s essential to choose what sorts of products you’ll offer on the web. Whatever you pick, it’s essential to work with items that you’re enthusiastic about. Odds are, you’ll be working with these items all the live long day, so ensure it’s something that won’t effectively bore you later on. On the off chance that you don’t have items close by, investigate different drop-shipping suppliers—you can helpfully browse their item list and sell on your online store.
2. Choose the Ideal e-commerce solution.
Considering your pocket and expertise, the next step you need to take is to decide the most ideal e-commerce solution for your online store. Some of these solutions include:
Open source Solutions These are typically free downloads that let you build your website from the beginning Although it gives room for full customization, there is need for heavy programming to configure the site. You might need the service of an expert to accomplish this.
Hosted Solutions: Hosted solution is ideal for beginners. This e-commerce solution accommodate your website on their servers, and also provide web based software to build and power your online store.
Licensed Solutions: This ecommerce solution requires that you install onto your computer. Unlike hosted solutions, it is mandatory that you find your own hosting and security protections.
3. Start building your online store.
The next step is to commence the building of your store. Depending on the type of ecommerce solution you chose, you might have to learn its functionality and also commence setting up your important pages which should include your home page, product and category pages, content pages, and others.
4. Choose an appropriate domain name.
This is an important aspect of your online business, hence you need to treat it as such. Try as much as possible to keep the domain name short and simple.
Afterwards, decide on your extension (.com, .com.ng, .biz, etc) and register it with a registered and recognized domain name provider.
5. Start Earning Cool Cash.
Business evolves around money making. You need to decide how you’ll receive payment from your customers. Try to have the option to accept credit cards directly on your site, which is the preferred and more professional route; or direct bank deposit; or mobile transfer.
6. Advertise Your Online Store.
It is important to drive customers to your store via marketing forms such as email, SEO, social media,etc. Bottomline is; if you don’t create awareness among people, noone will know of your store’s existence, hence, no money will come in
An online store is the easiest way to start a new business or grow an existing one. If you are ready to get started online, Follow these six easy steps so as to make money fill your account this year.