Akon and Nigerian sensations Davido, Wizkid have been rated on Power 50 as the most followed Africans on the social networks Instagram, Facebook and Twitter.
A Lagos-based sports communication company, CampsBay Media released on January 26, the African Social Media Power Report which contains the Top 50 Footballers and Entertainers.
The power report which was tagged the POWER 50, weighs the social media influence of African pop culture stars and football personalities. It has a combined following of almost 400million, a number that is twice the population of Nigeria, Africa’s most populated country.
“In a world where social media continues to play a big role, the influence of African entertainers and footballers, the crème of popular culture on our continent, continues to fascinate and that is why we have compiled this list,” said Lolade Adewuyi, chief strategist at CampsBay Media.
“We have tried as much as possible to gather the top African pop and sport stars into the list in order to show their influence across the three key social media platforms of Instagram, Facebook and Twitter.
We hope that the Power Report will be an annual ranking to gauge their growing impact as well as enable market planners and researchers to see the possibilities inherent in their influence”, she said.
The top 10 of the POWER 50 are Musician Akon, footballers Mohamed Salah and Didier Drogba, Moroccan stand-up comedian Gad el Maleh, Cameroonian footballer Samuel Eto’o, Moroccan actor Jamel Debbouze, Nigerian singers Wizkid, Davido and South African actress Charlize Theron.